Allegiance clients now have access to GivingDNA – a powerful platform to help you discover, segment, and identify your most valuable donors.
GivingDNA marries your constituent file with 3rd party data: psychographic, demographic, wealth, affinity, and communication preferences – for a more robust analysis of your donors -- providing you with the most in-depth look at who’s on your database. Using in-tool opportunity segments you can also take advantage of recommended actions to help you achieve immediate results.
Much more than a wealth screening tool, GivingDNA is an all-in-one fundraising, analytics and data visualization tool that will help you gain a deeper understanding of the donors on your database. And help you break the $1,000 gift barrier where many public media stations “get stuck.”
GivingDNA will help you:
- Save time and resources
- Upgrade giving
- Find planned givers
Join other public media stations like Austin PBS, Blue Ridge Public Radio, North Country Public Radio, and KET and put this powerful tool to work for you.
"GivingDNA has been instrumental in helping us develop innovative and meaningful segmentation strategies. Its out-of-the-box approach has allowed us to tap into a larger pool of potential donors, expanding beyond the limitations of conventional CRM parameters. Through GivingDNA, we have made new and meaningful connections with donors that we would not have discovered using traditional wealth screening tools.”
- Michelle Keenan, Associate Director of Development , Blue Ridge Public Radio.
Watch a quick video: GivingDNA | Fundraising analytics, data visualization, and wealth profiling tool.
