Allegiance offers our public media clients a creative library full of “Classics.” Classics are packages that have been tested at stations of all types, across the country, and continue to perform well in all markets. They’re the marketing equivalent of a woman’s little black dress – a staple in a fashionable woman’s closet that has endured over time, is iconic, and is appropriate in most situations. And just as the little black dress you see at cocktails parties today has been updated to meet the latest fashion standards, our Allegiance Classics have also been updated.
“Extraordinary Programs” is one of our latest Classics to have gotten a bit of a makeover for 2024. See the updated creative here.
Less urgent than our “Action” or “Member Statement” packages, “Extraordinary Programs” puts the focus on your mission: delivering unparalleled, captivating, thought-provoking and inspiring programs to your local community.
The teaser on the colorful outer envelopes makes the donor the hero right from the outset – without them you’d be just another station. Our flexible letter design allows you to list the programs of your choosing along the right side of the letter or spotlight your most popular programs to an even greater extent by swapping out a program list for full-color logos. As with all our Classics, the letter copy we provide is a blueprint for success but is still meant to be customized to reflect your station’s unique character, voice, and local programs.
Donors care deeply about the programs you offer – regardless of whether they access them via traditional television/radio, while streaming, or with Passport. The case for giving in “Extraordinary Programs” connects your ability to offer a wide variety of programs with the need for member support.
If you’re looking to add a mission-focused appeal to your annual plan, try the updated “Extraordinary Programs” package.