We all have things we like and don’t like. Pineapple on pizza? I like sweet and salty flavors together, but this combination is not for me! However, I know someone out there must like it or it wouldn’t be on menus everywhere.
The same idea applies to direct mail. At Allegiance, we let the data tell us what people will respond to – not our personal preferences. “Why This Works” will examine why two of our top-performing classic packages have earned that status.