Field Notes

September 26, 2024

Case Study: Your Partner in a Pinch

People unfamiliar with direct mail are typically surprised at the long lead times from program planning to execution. But when circumstances warrant it, Allegiance Group + Pursuant can rally the resources and help you respond to an unexpected or emergency situation just like we did with Valley PBS.

July 2, 2024

What's New: Consider one of our refreshed Annual Fund packages in November & December

The Annual Fund theme is a “pillar campaign” in many nonprofits’ fundraising programs. It’s a big-picture theme with a broad case for support that always has a place in the organization’s fundraising calendar because it’s mission-driven and continues to perform year after year. This makes it a strong campaign theme to leverage for public media — not just in direct mail but across all channels!

May 21, 2024

What's New: 5 Things You Can Do This Week to Improve Your Monthly Renewals

Monthly renewals are the foundation of any membership program and instrumental to donor retention. But unfortunately, with the time pressures experienced by many fundraising professionals, the Monthly Renewal Series is something that is too often left on autopilot – often to the detriment of the program.

April 12, 2024

What's New: Check Out This New Direct Mail Package

You’ll love this new package! For the ❤️ of public media is the newest package from Allegiance Group + Pursuant.

The 6x9 closed-face outer envelope with a facsimile of an address label with a heart in the upper-left corner and handwritten font is meant to suggest the look of a greeting card that will get your donor/prospect’s attention.

Inside, the full-color letter can feature any three programs of your choosing. The colorful, stylized letter is further customized with copy specific for each additional gift, lapsed, and acquisition audiences, and highlights the variety of programs offered by your station and the many ways the donor can access your content.

April 12, 2024

What's on Our Minds: The #1 Tool You’re Not Using

The Essential Dashboard, a key value-add to the Allegiance CRM, is still a secret to a number of users. It’s the #1 tool you’re not using… but should be!

The Allegiance Essential Dashboard is a real-time visualization of Key Performance Metrics for fundraising. It includes year-over-year comparisons as well as trending information which will help you identify program strengths as well as areas of opportunity. The reports focus on providing insight as well as reporting. Your Essential Dashboard has already been pre-programmed to reflect your organization’s fiscal year start date. We have also already populated your Essential Dashboard with multiple years of historical data. One of the value-adds of the Essential Dashboard is that the data is live – unlike a static report, which can quickly become out of date.

February 8, 2024

What's New: Are you Making the Most of All Channels?

Texting is an increasingly important fundraising channel, and represents an area of potential growth for many stations.

Did you know:

Text messages are opened within 5 minutes 85% of the time (SimpleTexting.com).
Non-profits see an increase of 30% in revenue for those getting SMS texts (M+R Strategic Services).
You can connect your station with younger audiences.

Let's look at some ways to take your Peer-to-Peer texting program to the next level!

February 8, 2024

Why This Works: Focus on the Programs that Matter

If you were to survey a group of public media viewers and listeners to ask them their favorite program, you would get A LOT of different opinions.

However, one thing they would ALL agree on: news and public affairs programming is one of the foundations of public media.

That’s why this edition of Why This Works is looking at the Democracy package.

January 11, 2024

Why This Works: What to Mail When You Want to Focus on Your Mission

Allegiance offers our public media clients a creative library full of “Classics.” Classics are packages that have been tested at stations of all types, across the country, and continue to perform well in all markets. They’re the marketing equivalent of a woman’s little black dress – a staple in a fashionable woman’s closet that has endured over time, is iconic, and is appropriate in most situations. And just as the little black dress you see at cocktails parties today has been updated to meet the latest fashion standards, our Allegiance Classics have also been updated.

January 11, 2024

What's New: Break the $1,000 Gift Barrier

Allegiance clients now have access to GivingDNA – a powerful platform to help you discover, segment, and identify your most valuable donors.

GivingDNA marries your constituent file with 3rd party data: psychographic, demographic, wealth, affinity, and communication preferences – for a more robust analysis of your donors -- providing you with the most in-depth look at who’s on your database. Using in-tool opportunity segments you can also take advantage of recommended actions to help you achieve immediate results.

Much more than a wealth screening tool, GivingDNA is an all-in-one fundraising, analytics and data visualization tool that will help you gain a deeper understanding of the donors on your database. And help you break the $1,000 gift barrier where many public media stations “get stuck.”

January 11, 2024

What's on Our Minds: It’s Time to GROW Your Stewardship Program

One of my favorite traditions is The Thankfulness Jar. During the year, I jot little notes of things I’m grateful for on scraps of paper and tuck those notes into my Thankfulness Jar. It could be a note about a kindness extended to me by a friend…the enjoyment that comes from the first warm spring day when I can open all my windows and let in some fresh air as the cold New England winter subsides…an especially fun night out with friends...anything!

On Thanksgiving night, I empty the jar and re-read all the notes. Rereading those notes immediately transports me back to that moment – whether it was six months ago or six days ago – and I get that warm fuzzy feeling all over again. Sometimes I even take a quick photo of the note and text it to one of my friends (if she was part of the memory) and the whole cycle starts over again! This simple little practice has cultivated a habit of thankfulness that has had a profound impact on my life. So much so that I got Thankfulness Jars for all my friends this past Christmas!

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